Privacy Policy

This Privacy Policy describes how Private Living Principles ("Private Living Principles," "we," "us," or "our"), a California limited liability company, collects, uses, shares, and protects information in connection with your use of the website located at privatelivingprinciples.com (the "Website") and our educational programs, courses, coaching, and related services (the "Services").

By using the Website or Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website or Services.

1. About Private Living Principles

If you share specific legal details with us, those details are not protected by attorney-client privilege.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide, including:

• Contact information: name, email address, mailing address, phone number (including mobile number for SMS)
• Account information: username, password (if you create an account for a course)
• Payment information: billing address and payment method details (processed by our third-party payment processors; we do not store full credit card numbers)
• Communications: messages you send us through the chat widget, contact forms, email, SMS, or during coaching sessions
• Program information: course progress, assignments submitted, questions asked

2.2 Information Collected Automatically

When you visit the Website, we may automatically collect:

• Device and browser information: IP address, browser type, operating system, device identifiers
• Usage information: pages visited, time spent on pages, referring URL, clickstream data
• Cookies and similar technologies: see Section 7 below

2.3 Information from Third Parties

We may receive information about you from third-party service providers (e.g., our CRM platform, email service providers, payment processors, and analytics providers) that help us deliver the Services.

3. How We Use Your Information

We use the information we collect to:

• Deliver and manage our educational Services
• Process payments and enrollments
• Communicate with you about your enrollment, account, or program
• Send transactional messages (such as appointment reminders and course-related notifications)
• Send marketing messages, if you have separately opted in
• Respond to inquiries submitted via chat, email, SMS, or phone
• Personalize your experience and improve our content
• Comply with legal obligations
• Detect, prevent, and respond to fraud, security issues, or technical problems
• Enforce our Terms of Service and protect our rights

4. SMS and Text Messaging

This section describes how we handle phone numbers and SMS messaging.

4.1 How We Collect Your Mobile Number

We collect your mobile phone number when you voluntarily provide it through:

• The chat widget on our Website
• Enrollment forms for our courses
• Direct communication with us

4.2 Consent to Receive SMS

When you provide your mobile number through our chat widget or forms, you will be presented with a clear opt-in option for SMS communication. We collect separate, affirmative consent for:

• Transactional SMS: appointment reminders, enrollment confirmations, customer care responses
• Marketing SMS: announcements of new programs, educational newsletters, promotions

Consent is not a condition of purchase or enrollment. You may use our Services without agreeing to receive SMS messages.

4.3 Message Frequency and Costs

Message frequency varies based on the communications you have opted into. Standard message and data rates may apply, charged by your mobile carrier, not by us.

4.4 Opting Out of SMS

You may opt out of SMS messages at any time by replying STOP to any text message you receive from us. After opting out, you will receive a final confirmation message and will not receive further SMS messages from us, except for messages needed to confirm or process your opt-out request.

You may also opt out by emailing [email protected]

4.5 Mobile Information Is Not Shared or Sold

Mobile information is only shared with subprocessors that help us deliver the SMS messaging service itself (such as our SMS messaging platform), and only for the limited purpose of sending the messages you have consented to receive. Opt-in data and consent records are not shared with any third party for any purpose.

5. How We Share Your Information

We share your information only in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• CRM and marketing automation platforms (e.g., GoHighLevel)
• Payment processors
• Email service providers
• SMS messaging providers
• Hosting and analytics providers
• Video conferencing platforms (for coaching sessions)

These service providers are contractually required to use your information only to perform services for us and to keep it confidential.

5.2 Legal Requirements

We may disclose information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5.4 With Your Consent

We may share your information with third parties when you explicitly consent to the sharing.

5.5 No Sale of Personal Information

We do not sell your personal information, and we do not share your mobile phone number or SMS opt-in data with third parties for their marketing purposes.

6. How Long We Keep Your Information

We retain your information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary by information type and purpose.

When you opt out of SMS, we retain a record of the opt-out itself (to ensure we do not message you again), but we cease sending you SMS messages.

7. Cookies and Tracking Technologies

The Website uses cookies and similar technologies to operate, improve, and personalize your experience. Categories include:

• Strictly necessary cookies: required for the Website to function
• Analytics cookies: help us understand how visitors use the Website
• Marketing cookies: used to measure the effectiveness of marketing efforts (only with your consent, where required)

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Website.

8. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including:

• The right to access the information we hold about you
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to opt out of marketing communications
• The right to restrict or object to certain processing
• The right to data portability

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, disclose, and share, the right to request deletion, and the right to opt out of the sale or sharing of personal information (note: we do not sell personal information).

To exercise any of these rights, contact us at [email protected]. We will respond within the time required by applicable law.

9. Children's Privacy

The Services are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13 without verified parental consent, we will delete it.

10. Data Security

We use reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. International Users

The Services are hosted in the United States. If you access the Services from outside the United States, you understand and consent to the transfer of your information to the United States, where data protection laws may differ from those in your jurisdiction.

12. Third-Party Links

The Website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised Privacy Policy on the Website and update the "Last Updated" date. For material changes, we will provide more prominent notice (such as by email or a notification on the Website).

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at: